
Some recent Vain color (Image: Vain)
A Seattle institution for adventurous and colorful hairstyles, and some truly legendary parties, boutique salon Vain has moved its downtown flagship location to new Capitol Hill digs on 1121 Pike Street. Cozied down between Black Sparrow Tattoo and Club Z, Vain opened for business earlier this month. The move signals the company’s rebirth of sorts from the pandemic, and a new chapter in Seattle’s coiffed counterculture.
Growing in the Belltown building left behind by the move of legendary Seattle club The Vogue to Capitol Hill, Vain was born into the city’s changing punk ethos. Vain owner Victoria Gentry remembered that neighboring businesses didn’t exactly appreciate The Vogue’s noisy shows, but with a salon, “You still get all the freaks without the noise.”
The move to Capitol Hill has been in the works for a while, Gentry said. The former location — in downtown, or Belltown, depending on who you ask — is part of 1st Ave Seattle history, an area now unrecognizable from when Vain first set up shop in the late 1990s, Gentry said.
They already had many clients from Capitol Hill, and the fact that downtown business had significantly slowed during the pandemic all factored into the decision to move. The new location is just on the other side of Boren, still within a mile of the old space for dedicated downtown and Belltown clients.
“I had already been planning on [moving] for quite a while. I had been waiting for the lease to run out to make a move. It got delayed a little bit because of COVID,” Gentry said. “Our connection to the Capitol Hill community has always been really strong. In a way it does feel like [coming home]. I’m excited to reconnect with arts groups and artists.” Continue reading →