https://www.instagram.com/p/ByLoB2WgeIJ/
(Image: @annemarie1)
The long lines that continue to stack up to see the live plants, flowers, and rolling hills inside Glossier’s Seattle “experience” force a “WTF” from even the most jaded on Capitol Hill.
You can’t walk by and wonder, truly, what the heck is going on in there.
Hundreds if not thousands seem to have already found out as the direct to consumer skin care brand’s representatives let in shoppers group by group from the line that ebbs and flows around the corner every day from 11 AM to 7 PM. If we had to suggest a time to visit, CHS would go with a mid-week, mid-afternoon sortie. But your mileage will vary.
To show you a little of the fun, we’ve turned to social media where there is a regular flow of selfies and updates from the line and inside the store. A surprising number include cute dogs.
HELP KEEP CHS PAYWALL-FREE
Subscribe to CHS to help us hire writers and photographers to cover the neighborhood. CHS is a pay what you can community news site with no required sign-in or paywall. To stay that way, we need you.
Become a subscriber to help us cover the neighborhood for as little as $5 a month.
Inside, the space is filled with native plants and flowers plus the sleek, pink-centric products of Glossier.
https://twitter.com/miminew__/status/1135301140633903105
Average age of the @glossier Capitol Hill line is 15.7. pic.twitter.com/8XDKHbjZgy
— rira (@larira) May 22, 2019
https://www.instagram.com/p/Bxv7JtHARtt/
https://www.instagram.com/p/ByMtLwMlefr/
https://www.instagram.com/p/Bx8tXe9lB3N/
https://www.instagram.com/p/Bx40d3OgG93/
https://www.instagram.com/p/Bx8nNLYlu1V/
https://www.instagram.com/p/Bx8YMOzjXQF/
#GLOSSIER in seattle :) @glossier <3 pic.twitter.com/570hztFlbh
— suzy? (@szysheep) May 23, 2019
https://www.instagram.com/p/Bx8Uq7mlMgP/
https://twitter.com/brslvts/status/1135794936454950912
https://www.instagram.com/p/Bx3q9pvAXnB/
https://twitter.com/_ofeliatorres/status/1131294972232097792
Landscape designer Lily Kwong created the indoor landscape of hills full of locally sourced plants and flowers. Glossier says her studio worked to study Seattle’s flora and mirror the city’s vegetation while placing hundreds of plants “to reconnect people to nature.” At night the store basks in a fluorescent purple light to nurture the plants.
Kwong said on social media that the plans will be donated to local nonprofits at the end of Glossier’s run on Broadway.
Reusable tote-bags, “plantable” wildflower seed postcards, and sales of a branded reusable water bottle further drive home Glossier’s eco-theme. Each $5 of the $15 limited edition water bottle sold will go to local nonprofit Mary’s Place.
The big line at 200 Broadway E comes from interest in Glossier, to be sure, but also in the methodical process of slowly letting new visitors into the relatively small space. And the activation of the former American Apparel space at Broadway and John is a fleeting affair, lasting just 6 weeks until July 7th.
Drag queen adjacent shop no drag queen would buy from. Bougie white girl shit
Is it still bougie white girl shit if there’s POC in those pictures lol
Bougie white girls need make up too. Plus, you’d complain if they all shopped at your drag queen fierce store. So let them have it.
FINALLY someone willing to take a bold internet stand against other people doing what they like to do
Pity the pop-up is only until July 7. Great to have something new other than a place that serves food that draws a crowd.
I’m 31 and I’m too old to understand waiting in line for makeup that looks totally generic. Don’t get it but whatever, it’s better than a blank retail location.
I’m sorry, but what is this? And yes, I read the article and looked at the pictures.
It’s a sexist, materialistic society that convinces young women with flawless skin that they need to spend millions of dollars a year on make-up to be beautiful. Never mind that they are losing their rights to control their own bodies, gotta get that lip gloss!
I *think* this is a pop-up shop. It’s edgy and temporary. It provides make-up, water bottles and wild plants from the local area for local white girls (only people I seen in line). It’s done in 6 weeks and its nonsense in my opinion. But I’m not the target demographic. Nordstroms should do something like this in downtown and get these girls out of standing in line in the hood.
I agree that I would like to see in demand shops outside of eateries on the hill. We’re in a weird stage on the hill where the tech geeks and the gays are fighting over the neighborhood. I think we’ll live together in peace as long as gay friendly; anti-bro’y shops, bars and such exist.
Did the woman from the second picture come here to buy a new pair of high waisted jeans from American Apparel to replace her current damaged pair only to discover the store was no longer there? She looks disappointed.