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Sound Transit says Broadway construction sound wall a place for community art, not advertising

Symbolically — and practically — the Sound Transit light rail station construction sound wall looms above Broadway as tall as 24-feet high in sections. Sensitive to its presence in the core of Capitol Hill, the public transit agency has hired an artist to give the wall a more pleasing aesthetic and put the space to use. But Capitol Hill business owner Eric Hayes already knows how he would like to put that space to use. Hayes wants to use the wall to advertise the family business that he says is struggling to survive in the midst of construction-choked blocks near the future light rail station.


“We went back and forth on how they could help,” Hayes said of his discussions with Sound Transit about the greater than expected impact from light rail construction on the Broadway Locksmith shop on E John across the street from the northern entrance and exit to the sound walls. “My business is directly affected and has slowed down dramatically. We agreed on a sign.”

For the past few weeks, a sign advertising the third generation Capitol Hill locksmith shop has been bolted to the wooden sound wall. Knowing that construction will continue until 2016, Hayes said he invested in a high quality sign for the space, spending $800 for a graffiti proof coating. But now, Hayes says, he has been told the sign is coming down.

We never intended for the construction wall to be an advertising billboard,” Sound Transit spokesperson Bruce Gray told CHS via e-mail. “Some of the Broadway Locksmith’s on-street parking was impacted recently and we agreed to put his sign up on the wall to help offset that, even though that business does have off-street parking. The sign was always intended to be temporary. His sign will come down in mid to late September.

The issue comes up as ambitious projects to decorate the sound wall with art are taking shape. We recently posted about the new huge mural on the wall that runs above 10th Ave.

Hayes says he needs the sign to offset losses from customers who are scared away by the busy construction traffic in the area. “They never told me this is where the exit would go,” Hayes said. “[The sign] has helped. Once it comes down, it’s going to be another hit for me.”

Michael Wells, interim executive director of the Capitol Hill Chamber of Commerce, said he understands the locksmith’s plight. “It’s a difficult time for a lot of small businesses. Having this kind of construction in the middle of the business district is adding to the frustration for some people.” But Wells said his organization’s mitigation planning with Sound Transit already took into account the proximity of businesses like Hayes’ and provided budget for resources like extra cleaning and management of their business space to help them through the construction period. Now, Wells said, other businesses see the Broadway Locksmith sign and ask why they can’t have one. “Merchants are getting confused,” Wells said. “It is my understanding that signs were intended to be only available for businesses that lost direct access. And that those signs were not intended to be advertisements.”

Hayes says Sound Transit needs to do more to help businesses make it through to 2016 when the light rail station is going to open. He says businesses are taking things in their own hands and fighting to keep their businesses alive. He even added a banner to the railing in front of his business for Twice Sold Tales when Sound Transit wouldn’t hang the promotional sign for the business on its construction wall, Hayes said. Sound Transit has since put up an information sign pointing people to Twice Sold’s new location on Harvard.

Hayes also points at the Chamber’s own promotional sign on the construction wall for their business guide to the Hill, Yourcapitolhill.com. “If the Chamber of Commerce can do it, why can’t I?” Hayes asks. Wells says it’s a matter of profit. “It is an ad. But nobody is making any money on it,” Wells said.

Still, the Broadway Locksmith sign is coming down. Sound Transit says it has a solution lined up that the agency believe will benefit all businesses in the area. Sound Transit’s Gray said that, in the locksmith sign’s place, ST will install “a more permanent sign that includes a map of all the businesses in the immediate area and possibly some sort of community billboard/chalkboard.”

Whatever it is, Hayes said he is sticking it out. “We own the land. We’re not moving and paying somebody high rent,” Hayes said. “Besides, we’re the Broadway Locksmith. Where are we going to go?”

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tom
tom
14 years ago

Why does Sound Transit have to pay ANYTHING for this? If they were responsible stewards of money, they would either have folks pay to advertise on there or let local artists do the walls for free.

Actually I kind of like both ideas. put adverts on the Broadway side and local artist work on the other sides.

Confused
Confused
14 years ago

That rational makes no sense.

jseattle
14 years ago

The quote as originally typed was garbled. It’s fixed now. I accidentally typed ‘it is and ad’ 2x

GabeMeier
GabeMeier
14 years ago

Make one of the walls into a free wall! It would create an awesome place for artists to exhibit their work as well as detract taggers from writing on public/private property in the area. There’s one in SoDo (Pictures below), the U District, Georgetown, Belltown… Even Redmond has a free wall.

SoDo Free Wall – http://baldmanwatching.com/2010/07/12/radio-daze/

Jay
Jay
14 years ago

I find it hard to believe that people still don’t know where Twice Sold Tales moved to. They’ve been in their new location for a couple years now. How do business owners know the construction is responsible for their lousy business and not the sour economy? And aren’t pedestrians responsible for most commerce on Broadway? I haven’t really seen a drop-off in pedestrian traffic around Broadway & John.

songstorm
14 years ago

I’m sure that a good graphic designer or artist could make something that advertises the businesses with style, so why not create and display a piece of art that incorporates advertising?

Or do as tom suggests and divide the space.

weekilter
14 years ago

I’m tired of businesses being up in my face 24/7. Leave the wall blank or have some “art” there. Those advertising signs for the locksmith and for twice told tales need to be gone.

lisita
lisita
14 years ago

I’ve lived two blocks from the locksmith for over a year and didn’t know it existed until a month ago. Why haven’t they advertised anywhere else in the neighborhood before now? Why is a big red wall suddenly the only way to get business back? A sidewalk sign on the corner near American Apparel would be a big step, I think.

In any case, I plan to go there from now on, we need to support the long-standing local businesses on Broadway!

Jeff
Jeff
14 years ago

Listia, the sign was on broadway then it was moved. I just walked by there today and it was truck after truck in the street it can’t be good for their shop. I know this shop it’s been there in business since the 50’s or 60’s and to see comments like this is sad.