That would be cool. I asked them about that, and they said it added tons of cost and weight to the project. Currently, the motor has a freewheel so that it does not provide resistance when not activated (which is a good thing). They said it would take something like three times as much effort to charge the battery than the battery would give (I think those were the figures, don't quote me on that). So yeah, it's definitely an idea that would be cool, but I understand why they chose to leave it out, at least for now.
Why do you present this information with no means whatsoever to contact these people? I don't see a phone number, an address (other than 20 th E), or a web site.
Somehow I don't imagine anyone in China is paying $700 for a wheel. Maybe that's why these are more prolific there? I'd love one of these, but $700? Jeez. Aren't there entire electric bikes for that cost, rather than just the wheel? I wonder if there is a warranty, repair plan, etc. I'd love to ditch the car and ride to work but not arrive soaked in sweat from the 2 gigantic hills in between!
It's true that there is a significant up front cost to an electric bike, but it is the overall lifecycle cost of an electric bike that really is the payback. An electric bike really is a hybrid electric vehicle that can make your ride a lot easier and if you use it a lot, will be a great investment. The amount of money you save on a daily basis (gas, maintenance, wear and tear, parking) quickly adds up to the cost of an electric bike or kit. Plus you get some exercise, don't have to worry about traffic jams, finding that parking spot.......etc.
Also, if you plan on using the bike a lot then I recommend spending more money up front to buy a higher quality bike or kit. Buying a cheaper, lower quality e-bike usually end up in higher costs in maintenance/repair and frustration.
I forgot to mention an article that I put together on some creative financing ideas for electric bikes. A lot of people finance a car, why not an electric bike if you are using it for a lot of your transportation. The money you save from giving your car a rest can payback the loan on an electric bike pretty quick!