As online search more and more defines the way we learn about our world and Google more and more defines search, being the first result for a Google search defines success/fail for a web site. For a neighborhood blog, this means earning the top slot for the neighborhood's key keyword. It's an honor. And it's good for bidness.
So it hurts to announce we are giving up our top slot for capitol hill seattle. Go ahead. Search for it. We're gone. We were #1 for over a year. And now we're #30. Page 3.
So, why give up this power, this mark that we were the most useful result for human beings looking to learn about this Seattle neighborhood?
It's the price we pay for our new independence. For our first two years of existence, CHS lived on Google's Blogger platform. It was a good home but we didn't, to continue the metaphor, own the land. It was Google's URL. If we want to own our destiny completely, we needed to be re-born as Capitolhillseattle.com. So we made the break. And here we are.
Problem was Google was very attached to our old home and even with the new site growing and gathering new neighbors, the search giant continued to point at our old address as the top result for capitol hill seattle. We had a new party going on but Google kept talking about the old days. It was a drag and, we think, likely to continue on that way for a long, long time. Our only choice was to add a special little tag to the old site that told Google's robots to buzz off and stop talking about the old site.
Today, Google has finally listened. The #1 slot is back up for grabs -- enjoy it, Wikipedia, while it lasts. We know Google will come back to us, eventually. We'll earn the top slot again the way we did the first time -- writing about Capitol Hill every day, writing interesting and original posts, writing Capitol Hill Capitol Hill Capitol Hill. A lot. Capitol Hill. See?
In the meantime, we're on results page 3. We have some decent company in Elderwise and The Stranger's Capitol Hill Block Party coverage. But we're not sticking around there for long.